toyota Archive

  • Toyota is a very conservative automaker. We've said that the brand is the purveyor of the beigemobile, but that's not a bad thing if you consider your car to be an appliance. It's important that we not forget Toyota's deep roots in motorsports, as it continues to bring its name to the track time and time again. As a homage to its ongoing commitment to enthusiasts, Toyota announced a new performance sub-brand: GR.This announcement doesn't come as a surprise, as some have predicted the move based on Toyota's actions over the last few months. The acronym might sound familiar to those who enjoy motorsports, as the brand scavenged the name from another existing division within Toyota, Gazoo Racing.The approach to GR starts broadly, to customize the brand's entire lineup and eventually tighten up to tailor very specific models from the factory with OEM performance parts. The company itself describes the divisional approach like a pyramid and will be prici..

    Toyota Launches New Performance Sub-Brand, GR

    Toyota is a very conservative automaker. We've said that the brand is the purveyor of the beigemobile, but that's not a bad thing if you consider your car to be an appliance. It's important that we not forget Toyota's deep roots in motorsports, as it continues to bring its name to the track time and time again. As a homage to its ongoing commitment to enthusiasts, Toyota announced a new performance sub-brand: GR.This announcement doesn't come as a surprise, as some have predicted the move based on Toyota's actions over the last few months. The acronym might sound familiar to those who enjoy motorsports, as the brand scavenged the name from another existing division within Toyota, Gazoo Racing.The approach to GR starts broadly, to customize the brand's entire lineup and eventually tighten up to tailor very specific models from the factory with OEM performance parts. The company itself describes the divisional approach like a pyramid and will be prici..
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  • Toyota is introducing a high-performance "GR" series consisting of seven variants including the Prius plug-in hybrid and Vitz subcompact.

    Toyota revs up with GR performance line

    Toyota is introducing a high-performance "GR" series consisting of seven variants including the Prius plug-in hybrid and Vitz subcompact.
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  • TOKYO -- Toyota Motor Corp. President Akio Toyoda says hybrid technology will remain central to the company’s strategy even as a rising wave of governments and automakers get behind plug-in electric vehicles. Asia’s biggest car manufacturer will continue to offer a wide range of powertrain options, and customers will ultimately decide which technology is successful, Toyoda told reporters in Tokyo Tuesday. He said Toyota would make a realistic decision on its product lineup as it watches market trends evolve. “With hybrid technology at the center, Toyota will offer fuel-cell vehicles, plug-in hybrids, gasoline cars, and -- although we’re a little bit late -- electric vehicles,” Toyoda said. “We’re not thinking about deciding that now it must be EVs, and we’ll only do EVs.” Japan rivals such as Honda Motor Co. and Nissan Motor Co. and overseas competitors such as Volkswagen AG, Daimler AG and Ford Motor Co. all have recently announced plans to increase their electric offerings. Honda ..

    Toyota chief says hybrid still central as EV momentum grows

    TOKYO -- Toyota Motor Corp. President Akio Toyoda says hybrid technology will remain central to the company’s strategy even as a rising wave of governments and automakers get behind plug-in electric vehicles. Asia’s biggest car manufacturer will continue to offer a wide range of powertrain options, and customers will ultimately decide which technology is successful, Toyoda told reporters in Tokyo Tuesday. He said Toyota would make a realistic decision on its product lineup as it watches market trends evolve. “With hybrid technology at the center, Toyota will offer fuel-cell vehicles, plug-in hybrids, gasoline cars, and -- although we’re a little bit late -- electric vehicles,” Toyoda said. “We’re not thinking about deciding that now it must be EVs, and we’ll only do EVs.” Japan rivals such as Honda Motor Co. and Nissan Motor Co. and overseas competitors such as Volkswagen AG, Daimler AG and Ford Motor Co. all have recently announced plans to increase their electric offerings. Honda ..
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  • TOKYO -- Toyota Motor Corp. is introducing a high-performance series consisting of souped-up staples as it accelerates efforts to jazz up its image. The “GR” series made its debut in Japan with seven variants including the Prius plug-in hybrid and Vitz subcompact at an event in Tokyo on Tuesday. Toyota will expand the lineup later this year and plans to increase the number of countries where the vehicles are offered. President Akio Toyoda has been working to reinvigorate the Toyota and Lexus brands after lamenting that consumers perceived the cars to be well-made but boring to drive. The initiatives have gathered pace with the debut of the LC500 coupe from the luxury arm last year and a complete redesign of the Camry, America’s best-selling car, which Toyoda labeled “sexy” at its unveiling in January. At the Tokyo Motor Show next month, Asia’s biggest automaker is tipped to show a concept for an all-new Supra, its halo sports car that ended production in 2002. Toyota established GA..

    Toyota offers souped-up Prius as part of high-performance ‘GR’ line

    TOKYO -- Toyota Motor Corp. is introducing a high-performance series consisting of souped-up staples as it accelerates efforts to jazz up its image. The “GR” series made its debut in Japan with seven variants including the Prius plug-in hybrid and Vitz subcompact at an event in Tokyo on Tuesday. Toyota will expand the lineup later this year and plans to increase the number of countries where the vehicles are offered. President Akio Toyoda has been working to reinvigorate the Toyota and Lexus brands after lamenting that consumers perceived the cars to be well-made but boring to drive. The initiatives have gathered pace with the debut of the LC500 coupe from the luxury arm last year and a complete redesign of the Camry, America’s best-selling car, which Toyoda labeled “sexy” at its unveiling in January. At the Tokyo Motor Show next month, Asia’s biggest automaker is tipped to show a concept for an all-new Supra, its halo sports car that ended production in 2002. Toyota established GA..
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  • McLaren star driver Fernando Alonso has announced in the past that he's interested in completing the unofficial racing "Triple Crown". Having raced at the Monaco Grand Prix numerous times in his career and then competing in the Indy 500 last year, the only event that remains is the 24 Hours of Le Mans. According to recent reports, Alonso could have his wish granted as Toyota has shown interest in the double world champion, saying it was open to having him race at La Sarthe next year if everything was in place.In order for Alonso to participate at the 24 Hours, he'd first have to be cleared through McLaren. The Woking-based team already announced that it would be fine with 'Nando racing at Le Mans next year, even if he signs a new F1 contract, as the French race doesn't intersect with any events on the Formula One calendar. Alonso has won at Monaco twice--once in 2006 and again in 2007--completing that sector of the treasured holy motorsport trinity. He was competi..

    Fernando Alonso Could Race With Toyota at Le Mans Next Year

    McLaren star driver Fernando Alonso has announced in the past that he's interested in completing the unofficial racing "Triple Crown". Having raced at the Monaco Grand Prix numerous times in his career and then competing in the Indy 500 last year, the only event that remains is the 24 Hours of Le Mans. According to recent reports, Alonso could have his wish granted as Toyota has shown interest in the double world champion, saying it was open to having him race at La Sarthe next year if everything was in place.In order for Alonso to participate at the 24 Hours, he'd first have to be cleared through McLaren. The Woking-based team already announced that it would be fine with 'Nando racing at Le Mans next year, even if he signs a new F1 contract, as the French race doesn't intersect with any events on the Formula One calendar. Alonso has won at Monaco twice--once in 2006 and again in 2007--completing that sector of the treasured holy motorsport trinity. He was competi..
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  • Toyota's planned revival of a "three brothers" sports car lineup may finally come to pass.The three tiers originally included the Celica, the MR2 and the Supra. The Toyota Celica has been absent from global markets, however, since the seventh generation T230 platform went out of production in 2006, ending a 36-year-long run. But recently, a search for "Celica" in the U.S. Patent and Trademark Office's public archives yields four results. Two are for software, one is for Toyota's original USPTO trademark filing in 1973 (now expired), and one, the most recent, dated August 31, 2017, is another application by Toyota for the "Celica" trademark.With the Toyota 86 in production rather than the MR2, however, the lineup of three may have to be changed to Celica-86-Supra. That said, rumors of a new MR2 persist, and Toyota may have to either axe the runt of the litter or make room for one more.That's not to mention the S-FR concept shown off in 2015 either, though by the ..

    Toyota Files For a Trademark on ‘Celica’

    Toyota's planned revival of a "three brothers" sports car lineup may finally come to pass.The three tiers originally included the Celica, the MR2 and the Supra. The Toyota Celica has been absent from global markets, however, since the seventh generation T230 platform went out of production in 2006, ending a 36-year-long run. But recently, a search for "Celica" in the U.S. Patent and Trademark Office's public archives yields four results. Two are for software, one is for Toyota's original USPTO trademark filing in 1973 (now expired), and one, the most recent, dated August 31, 2017, is another application by Toyota for the "Celica" trademark.With the Toyota 86 in production rather than the MR2, however, the lineup of three may have to be changed to Celica-86-Supra. That said, rumors of a new MR2 persist, and Toyota may have to either axe the runt of the litter or make room for one more.That's not to mention the S-FR concept shown off in 2015 either, though by the ..
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  • Toyota's planned revival of a "three brothers" sports car lineup may finally come to pass.The three tiers originally included the Celica, the MR2 and the Supra. The Toyota Celica has been absent from global markets, however, since the seventh generation T230 platform went out of production in 2006, ending a 36-year-long run. But recently, a search for "Celica" in the U.S. Patent and Trademark Office's public archives yields four results. Two are for software, one is for Toyota's original USPTO trademark filing in 1973 (now expired), and one, the most recent, dated August 31, 2017, is another application by Toyota for the "Celica" trademark.With the Toyota 86 in production rather than the MR2, however, the lineup of three may have to be changed to Celica-86-Supra. That said, rumors of a new MR2 persist, and Toyota may have to either axe the runt of the litter or make room for one more.That's not to mention the S-FR concept shown off in 2015 either, though by the ..

    Toyota Files For a Trademark on ‘Celica’

    Toyota's planned revival of a "three brothers" sports car lineup may finally come to pass.The three tiers originally included the Celica, the MR2 and the Supra. The Toyota Celica has been absent from global markets, however, since the seventh generation T230 platform went out of production in 2006, ending a 36-year-long run. But recently, a search for "Celica" in the U.S. Patent and Trademark Office's public archives yields four results. Two are for software, one is for Toyota's original USPTO trademark filing in 1973 (now expired), and one, the most recent, dated August 31, 2017, is another application by Toyota for the "Celica" trademark.With the Toyota 86 in production rather than the MR2, however, the lineup of three may have to be changed to Celica-86-Supra. That said, rumors of a new MR2 persist, and Toyota may have to either axe the runt of the litter or make room for one more.That's not to mention the S-FR concept shown off in 2015 either, though by the ..
    Read More
  • Toyota's planned revival of a "three brothers" sports car lineup may finally come to pass.The three tiers originally included the Celica, the MR2 and the Supra. The Toyota Celica has been absent from global markets, however, since the seventh generation T230 platform went out of production in 2006, ending a 36-year-long run. But recently, a search for "Celica" in the U.S. Patent and Trademark Office's public archives yields four results. Two are for software, one is for Toyota's original USPTO trademark filing in 1973 (now expired), and one, the most recent, dated August 31, 2017, is another application by Toyota for the "Celica" trademark.With the Toyota 86 in production rather than the MR2, however, the lineup of three may have to be changed to Celica-86-Supra. That said, rumors of a new MR2 persist, and Toyota may have to either axe the runt of the litter or make room for one more.That's not to mention the S-FR concept shown off in 2015 either, though by the ..

    Toyota Files For a Trademark on ‘Celica’

    Toyota's planned revival of a "three brothers" sports car lineup may finally come to pass.The three tiers originally included the Celica, the MR2 and the Supra. The Toyota Celica has been absent from global markets, however, since the seventh generation T230 platform went out of production in 2006, ending a 36-year-long run. But recently, a search for "Celica" in the U.S. Patent and Trademark Office's public archives yields four results. Two are for software, one is for Toyota's original USPTO trademark filing in 1973 (now expired), and one, the most recent, dated August 31, 2017, is another application by Toyota for the "Celica" trademark.With the Toyota 86 in production rather than the MR2, however, the lineup of three may have to be changed to Celica-86-Supra. That said, rumors of a new MR2 persist, and Toyota may have to either axe the runt of the litter or make room for one more.That's not to mention the S-FR concept shown off in 2015 either, though by the ..
    Read More
  • One of the most consistent knocks against the corporate grille that Toyota and Lexus have adopted in recent years is its striking resemblance to a mouth—specifically, Predator's four-cornered maw. So on one hand, it only makes sense that their cars would excel at swallowing up roadkill. On the other, though, the sight of a largely uninjured and very much alive coyote embedded in the grill of a Toyota Corolla after a highway strike in Canada is very, very strange indeed.Alberta resident Georgie Knox writes on Facebook that she was driving along Queen Elizabeth II Highway from Airdrie to Calgary early in the morning when a coyote ran in front of her car. She felt the impact and "heard a crunch," and understandably believed she had killed the poor animal.However, once she reached Calgary and stopped at a traffic light, a nearby construction worker flagged her down and informed her that, well, a live coyote was sticking out of her front bumper. She writes that "the poor little guy w..

    Coyote Survives 20-Mile Journey Trapped in a Toyota Corolla’s Grille

    One of the most consistent knocks against the corporate grille that Toyota and Lexus have adopted in recent years is its striking resemblance to a mouth—specifically, Predator's four-cornered maw. So on one hand, it only makes sense that their cars would excel at swallowing up roadkill. On the other, though, the sight of a largely uninjured and very much alive coyote embedded in the grill of a Toyota Corolla after a highway strike in Canada is very, very strange indeed.Alberta resident Georgie Knox writes on Facebook that she was driving along Queen Elizabeth II Highway from Airdrie to Calgary early in the morning when a coyote ran in front of her car. She felt the impact and "heard a crunch," and understandably believed she had killed the poor animal.However, once she reached Calgary and stopped at a traffic light, a nearby construction worker flagged her down and informed her that, well, a live coyote was sticking out of her front bumper. She writes that "the poor little guy w..
    Read More
  • A couple weeks ago, we got a hint from Toyota that a new performance sub-brand was coming to its lineup. Now it looks like what Toyota was referring to is a line of hybrid performance models.Our first look at this sporty hybrid lineup is the Toyota C-HR Hy-Power concept developed by Toyota’s European design center. It looks an awful lot like the current production C-HR crossover, but with an anodized burning orange finish that appear as flame-like accents on the roof and side-view mirrors meant to suggest sportiness.Looking into the lower front grille, there’s also orange trim that you may have to squint to see. In the interior, we see bolstered seats with orange accents that extend throughout. Overall, it looks mighty similar to a regular C-HR.So what about performance? Toyota hasn't disclosed many specifics, but the company's boss in Europe, Johan van Zyl, told Automotive News that the second available hybrid drivetrain in the C-HR will build on the one available in Euro..

    Toyota C-HR Hy-Power Concept Suggests Sporty Hybrids May Come to Brand’s Lineup

    A couple weeks ago, we got a hint from Toyota that a new performance sub-brand was coming to its lineup. Now it looks like what Toyota was referring to is a line of hybrid performance models.Our first look at this sporty hybrid lineup is the Toyota C-HR Hy-Power concept developed by Toyota’s European design center. It looks an awful lot like the current production C-HR crossover, but with an anodized burning orange finish that appear as flame-like accents on the roof and side-view mirrors meant to suggest sportiness.Looking into the lower front grille, there’s also orange trim that you may have to squint to see. In the interior, we see bolstered seats with orange accents that extend throughout. Overall, it looks mighty similar to a regular C-HR.So what about performance? Toyota hasn't disclosed many specifics, but the company's boss in Europe, Johan van Zyl, told Automotive News that the second available hybrid drivetrain in the C-HR will build on the one available in Euro..
    Read More