Asus has slashed the price of the ZenFone 3 Max (ZC553KL) by Rs. 2,000, which now makes it available at a price of Rs. 12,999 in India. The new price is effective on both online and offline purchases of the smartphone. Asus says that the ZenFone 3 Max (ZC553KL) will be available, as before, via popular e-commerce websites such as Flipkart, Amazon, Snapdeal as well as retail stores including the company's own exclusive store across India.
To recall, the Asus ZenFone 3 Max (ZC553KL) was made available in India back in December and was launched at Rs. 17,999. The smartphone later received further price cuts bringing down the price to Rs. 14,999.
The Asus ZenFone 3 Max (ZC553KL) (Review) features a large 4100mAh battery, which also helps the smartphone double up as a power bank. Other highlights include hybrid dual-SIM (Micro+Nano) support, a fingerprint sensor on the rear panel, and runs on the company's ZenUI 3.0 skin on top.
It features a 5.5-inch full-HD (1080×1920 pixels) display, and is powered by a 1.4GHz octa-core Qualcomm Snapdragon 430 SoC coupled with 3GB of LPDDR3 RAM. The ZenFone 3 Max (ZC553KL) comes with a 16-megapixel rear camera with an f/2.0 aperture and dual-LED flash, apart from an 8-megapixel front camera with an f/2.2 aperture and an 84-degree wide-angle lens.
The 32GB of inbuilt storage on the ZenFone 3 Max (ZC553KL) can be expanded via microSD card (up to 128GB). The smartphone weighs 175 grams, and measures 151.4×76.24×8.3mm. Connectivity options include 4G LTE, Wi-Fi802.11 b/g/n, GPS, Bluetooth v4.1, Micro-USB, and FM radio. Sensors on the phone include accelerometer, ambient light sensor, gyroscope, magnetometer, and proximity sensor.