Webmasters Archive

  • Do you want to learn how to display post meta data in WordPress blog posts? Post meta data are relevant information about your blog post such as published date, category, author name, etc. In this article, we will show you how to display post meta data in WordPress posts. What is Post Meta Data in WordPress? Post meta data is information about a post that is not part of the actual content. This includes information like post date, author, categories and tags, or custom taxonomies. Depending on your WordPress theme, this information can be displayed on different locations. For example, below post title, after post content, in a sidebar column, and more. This information helps your users learn more about the content they are viewing. If used correctly, post meta data can increase page views, improve user experience, and make your site look more professional. On the downside, too much meta data can make your website look messy. Depending on your website, you can add or remove..

    How to Display Blog Post Meta Data in Your WordPress Themes

    Do you want to learn how to display post meta data in WordPress blog posts? Post meta data are relevant information about your blog post such as published date, category, author name, etc. In this article, we will show you how to display post meta data in WordPress posts. What is Post Meta Data in WordPress? Post meta data is information about a post that is not part of the actual content. This includes information like post date, author, categories and tags, or custom taxonomies. Depending on your WordPress theme, this information can be displayed on different locations. For example, below post title, after post content, in a sidebar column, and more. This information helps your users learn more about the content they are viewing. If used correctly, post meta data can increase page views, improve user experience, and make your site look more professional. On the downside, too much meta data can make your website look messy. Depending on your website, you can add or remove..
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  • As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your website? And more specifically, what about Google? In most organizations, organic search optimization becomes a layer that is applied after the fact. After the brand teams, product owners and tech teams have decided what a website’s architecture should be. However, what if I were to tell you that if search were a primary driver in your site’s architecture you could see a 200%+ performance gain out of your organic channel (and paid quality scores if you drive paid to organic pages), along with meeting brand guidelines and tech requirements? The top 5 benefits of architecture driven by organic search Match Google relevancy signals with audience segmentation and user demand Categorization of topical & thematic content silos A defined taxonomy and targeted URL naming schemes Ability to scale content as you move up funnel A logical u..

    Build it and they shall come: Why your site architecture and search strategy must be aligned

    As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your website? And more specifically, what about Google? In most organizations, organic search optimization becomes a layer that is applied after the fact. After the brand teams, product owners and tech teams have decided what a website’s architecture should be. However, what if I were to tell you that if search were a primary driver in your site’s architecture you could see a 200%+ performance gain out of your organic channel (and paid quality scores if you drive paid to organic pages), along with meeting brand guidelines and tech requirements? The top 5 benefits of architecture driven by organic search Match Google relevancy signals with audience segmentation and user demand Categorization of topical & thematic content silos A defined taxonomy and targeted URL naming schemes Ability to scale content as you move up funnel A logical u..
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  • Trying to find the best WordPress themes for car dealerships? While there are thousands of WordPress themes out there, it can be difficult to find one that lets you showcase your car dealership. In this article, we will show the best WordPress themes for car dealerships that you can try right away. Creating a Car Dealership Website with WordPress Thousands of businesses, including some big name brands are already using WordPress to run their websites. It is also a popular choice among car dealerships. Before getting started, make sure that you are choosing the right platform. A self-hosted WordPress.org site will give you access to all features of WordPress (see our comparison: WordPress.com vs wordPress.org). Self hosted WordPress sites need a WordPress hosting account and a domain name. We recommend using Bluehost. They are one of the top WordPress hosting companies and an officially recommended WordPress hosting provider. Once you have signed for hosting, head over to our..

    21 Best WordPress Themes for Car Dealerships

    Trying to find the best WordPress themes for car dealerships? While there are thousands of WordPress themes out there, it can be difficult to find one that lets you showcase your car dealership. In this article, we will show the best WordPress themes for car dealerships that you can try right away. Creating a Car Dealership Website with WordPress Thousands of businesses, including some big name brands are already using WordPress to run their websites. It is also a popular choice among car dealerships. Before getting started, make sure that you are choosing the right platform. A self-hosted WordPress.org site will give you access to all features of WordPress (see our comparison: WordPress.com vs wordPress.org). Self hosted WordPress sites need a WordPress hosting account and a domain name. We recommend using Bluehost. They are one of the top WordPress hosting companies and an officially recommended WordPress hosting provider. Once you have signed for hosting, head over to our..
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  • Everyone make mistakes when writing blog posts. That’s why most successful bloggers use some kind of blogging checklist to make sure their articles are in perfect condition. In this article, we will show you how to create a blogging checklist in WordPress to avoid mistakes and speed up your editorial process. Why You Need a Blogging Checklist in WordPress? As a blogger you would soon develop a regular workflow for all articles you publish. If you are working alone, then you are solely responsible for catching all the mistakes before an article goes online. It becomes even more important when working on a multi-author site. There is always a chance that someone would forget to add something. You would need to check spelling and grammar mistakes, add featured image, utilize SEO features, schedule post and so on. As your site grows, you will be adding more pre-publish tasks to the process. This is where a blogging checklist comes in handy. It allows you to go through all the ite..

    How to Create a Blog Post Checklist in WordPress

    Everyone make mistakes when writing blog posts. That’s why most successful bloggers use some kind of blogging checklist to make sure their articles are in perfect condition. In this article, we will show you how to create a blogging checklist in WordPress to avoid mistakes and speed up your editorial process. Why You Need a Blogging Checklist in WordPress? As a blogger you would soon develop a regular workflow for all articles you publish. If you are working alone, then you are solely responsible for catching all the mistakes before an article goes online. It becomes even more important when working on a multi-author site. There is always a chance that someone would forget to add something. You would need to check spelling and grammar mistakes, add featured image, utilize SEO features, schedule post and so on. As your site grows, you will be adding more pre-publish tasks to the process. This is where a blogging checklist comes in handy. It allows you to go through all the ite..
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  • Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep work now to put yourself in a great position to capitalize on the holiday rush. I’ve outlined my five favorite remarketing strategies below. 1. Dynamic product ads (Facebook & Google) If you’re an ecommerce company with a significant number of products and you aren’t remarketing with dynamic product ads, you are making a big mistake. Over and over in our accounts, DPAs have proven to be among the more successful ecommerce remarketing ad types. These ads basically show and remind users of products they have seen on your site, along with similar products they may be interested in. If you haven’t set these up yet, make sure to prioritize this initiative, as feeds can get technical and should be addressed before you’re crunched for time. 2. Audience creation by depth An amateur mistake of thos..

    5 remarketing strategies to prep for Q4

    Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep work now to put yourself in a great position to capitalize on the holiday rush. I’ve outlined my five favorite remarketing strategies below. 1. Dynamic product ads (Facebook & Google) If you’re an ecommerce company with a significant number of products and you aren’t remarketing with dynamic product ads, you are making a big mistake. Over and over in our accounts, DPAs have proven to be among the more successful ecommerce remarketing ad types. These ads basically show and remind users of products they have seen on your site, along with similar products they may be interested in. If you haven’t set these up yet, make sure to prioritize this initiative, as feeds can get technical and should be addressed before you’re crunched for time. 2. Audience creation by depth An amateur mistake of thos..
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  • The SEO community has been fighting with low-quality, outdated and simply incorrect content for ages. How can you educate yourself as well as your team in this abyss of misinformation? It can be overwhelming to be a new SEO because there’s no way to tell a trustworthy article from a misleading one. In many cases, new SEOs are being guided by outdated advice and get themselves intro trouble. The other problem is the SEO information overload. There are so many click-baiting articles that keep retelling the same advice again and again. It’s really hard to find really valuable guides these days – it’s usually the same repackaged advice over and over. Here are four tools that can help solve these problems. 1. Zest What I’d been usually doing to overcome these two problems was creating my own feed list and only reading what those selected bloggers had to say. There are two problems with that method: You limit yourself to a certain circle of voices and you are very likely to miss new and..

    Four tools to build a smarter and more up-to-date in-house marketing team

    The SEO community has been fighting with low-quality, outdated and simply incorrect content for ages. How can you educate yourself as well as your team in this abyss of misinformation? It can be overwhelming to be a new SEO because there’s no way to tell a trustworthy article from a misleading one. In many cases, new SEOs are being guided by outdated advice and get themselves intro trouble. The other problem is the SEO information overload. There are so many click-baiting articles that keep retelling the same advice again and again. It’s really hard to find really valuable guides these days – it’s usually the same repackaged advice over and over. Here are four tools that can help solve these problems. 1. Zest What I’d been usually doing to overcome these two problems was creating my own feed list and only reading what those selected bloggers had to say. There are two problems with that method: You limit yourself to a certain circle of voices and you are very likely to miss new and..
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  • Do you want to set a default fallback image for WordPress post thumbnails? Featured images also known as post thumbnails are very useful in engaging users and making your articles more noticeable on social media. In this article, we will show you how to set a default fallback image for WordPress post thumbnails. Why You Need a Default Fallback WordPress Post Thumbnail? Post thumbnails or featured images is a WordPress theme feature which allows you to associate an image with your blog post or article. Depending on your theme, this image is then used on homepage, archives, or sidebar widgets. Some WordPress themes display post thumbnail and excerpt of an article on the homepage in a grid layout. If you forget to add a post thumbnail for an article, then it will appear without a thumbnail, and your layout will look broken. By adding a fallback image, you can set a branded image to be used when no post thumbnail is found. This allows you to make sure that all your articles have a ..

    How to Set a Default Fallback Image for WordPress Post Thumbnails

    Do you want to set a default fallback image for WordPress post thumbnails? Featured images also known as post thumbnails are very useful in engaging users and making your articles more noticeable on social media. In this article, we will show you how to set a default fallback image for WordPress post thumbnails. Why You Need a Default Fallback WordPress Post Thumbnail? Post thumbnails or featured images is a WordPress theme feature which allows you to associate an image with your blog post or article. Depending on your theme, this image is then used on homepage, archives, or sidebar widgets. Some WordPress themes display post thumbnail and excerpt of an article on the homepage in a grid layout. If you forget to add a post thumbnail for an article, then it will appear without a thumbnail, and your layout will look broken. By adding a fallback image, you can set a branded image to be used when no post thumbnail is found. This allows you to make sure that all your articles have a ..
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  • We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? SEO and performance marketing agency BrightEdge today released a new report which sheds light on this question, and on the steadily widening gap between mobile and desktop search. I spoke to Erik Newton, VP of Customer Marketing and Head of SEO at BrightEdge, about the report’s findings, Google’s mobile-first index tests, and how SEOs can adapt their strategy to account for the increasing divergence between desktop and mobile. Majority mobile: 57% of web traffic is now mobile & tablet devices In one of the key findings of the research, BrightEdge reports that 57% of web traffic now originates from mobile and tablet devices – meaning that close to 6 out of every 10 consumers are using a mobile device...

    Why SEOs can’t afford to wait around for a mobile-first index

    We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? SEO and performance marketing agency BrightEdge today released a new report which sheds light on this question, and on the steadily widening gap between mobile and desktop search. I spoke to Erik Newton, VP of Customer Marketing and Head of SEO at BrightEdge, about the report’s findings, Google’s mobile-first index tests, and how SEOs can adapt their strategy to account for the increasing divergence between desktop and mobile. Majority mobile: 57% of web traffic is now mobile & tablet devices In one of the key findings of the research, BrightEdge reports that 57% of web traffic now originates from mobile and tablet devices – meaning that close to 6 out of every 10 consumers are using a mobile device...
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  • More than any other digital marketing discipline, SEO is a game of opinions. There is no one-size-fits-all strategy that guarantees success, and that leaves plenty of room for healthy debate. Given how profitable SEO can be when done well, the industry has spawned a vast array of influencers, dispensing morsels of invaluable insight that businesses can apply to their own strategies. A few of these influencers have even gained something close to celebrity status. It’s been a tough few months for the industry in that sense, with luminaries like Rand Fishkin, Danny Sullivan and Matt McGee announcing their respective departures from the scene in the near future. These are all respected figures with a wealth of experience who essentially put SEO on the map. In their wake, there is a need for a new wave of dedicated SEO experts to conduct and share their findings with the wider community. Fortunately, there are plenty of worthy candidates. Unfortunately, there is also a lot of bad advice..

    The best SEO influencers and resources to follow

    More than any other digital marketing discipline, SEO is a game of opinions. There is no one-size-fits-all strategy that guarantees success, and that leaves plenty of room for healthy debate. Given how profitable SEO can be when done well, the industry has spawned a vast array of influencers, dispensing morsels of invaluable insight that businesses can apply to their own strategies. A few of these influencers have even gained something close to celebrity status. It’s been a tough few months for the industry in that sense, with luminaries like Rand Fishkin, Danny Sullivan and Matt McGee announcing their respective departures from the scene in the near future. These are all respected figures with a wealth of experience who essentially put SEO on the map. In their wake, there is a need for a new wave of dedicated SEO experts to conduct and share their findings with the wider community. Fortunately, there are plenty of worthy candidates. Unfortunately, there is also a lot of bad advice..
    Read More
  • Do you want to create a WordPress intranet for your organization? WordPress is a powerful platform with tons of flexible options that makes it ideal to be used as your company’s intranet. In this article, we will show you how to create a WordPress intranet for your organization while keeping it private and secure. What is Intranet or Extranet? Why Use WordPress as Your Intranet Platform? Intranet or Extranet is a communications platform used by an organization for communication, file sharing, announcements, and other organizational activities. WordPress is an excellent platform to build your organization’s intranet or extranet. It is easy to maintain, open source, and gives you access to thousands of WordPress plugins to add new features when needed. An intranet runs on an organization’s private network. Typically, an office IT system is connected via cable or wireless network adapters. One computer on the network can be used as the web server and host a WordPress website. Fol..

    How to Create a WordPress Intranet for Your Organization

    Do you want to create a WordPress intranet for your organization? WordPress is a powerful platform with tons of flexible options that makes it ideal to be used as your company’s intranet. In this article, we will show you how to create a WordPress intranet for your organization while keeping it private and secure. What is Intranet or Extranet? Why Use WordPress as Your Intranet Platform? Intranet or Extranet is a communications platform used by an organization for communication, file sharing, announcements, and other organizational activities. WordPress is an excellent platform to build your organization’s intranet or extranet. It is easy to maintain, open source, and gives you access to thousands of WordPress plugins to add new features when needed. An intranet runs on an organization’s private network. Typically, an office IT system is connected via cable or wireless network adapters. One computer on the network can be used as the web server and host a WordPress website. Fol..
    Read More