Webmasters Archive

  • An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately, this not only makes clear that Magento is a worthwhile program, it makes clear something else: It’s a focus area for cyber criminals across the globe. Add to this the fact that it’s an ecommerce platform, and it’s clear how critical security for any Magento e-store would be. Magento keeps on releasing security patches to keep client websites secure; however, the responsibility of doing everything possible to secure your Magento store also rests with you, the customer. There are several customizations, security settings, and additional best practices that you need to be aware of in order to make your Magento based e-store secure. This piece will run through 10 tips that can help you make your ecommerce store more secure than before. From very technical suggestions to secure your admin access, to general security practices that ..

    10 tips to make your Magento online store more secure

    An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately, this not only makes clear that Magento is a worthwhile program, it makes clear something else: It’s a focus area for cyber criminals across the globe. Add to this the fact that it’s an ecommerce platform, and it’s clear how critical security for any Magento e-store would be. Magento keeps on releasing security patches to keep client websites secure; however, the responsibility of doing everything possible to secure your Magento store also rests with you, the customer. There are several customizations, security settings, and additional best practices that you need to be aware of in order to make your Magento based e-store secure. This piece will run through 10 tips that can help you make your ecommerce store more secure than before. From very technical suggestions to secure your admin access, to general security practices that ..
    Read More
  • An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately, this not only makes clear that Magento is a worthwhile program, it makes clear something else: It’s a focus area for cyber criminals across the globe. Add to this the fact that it’s an ecommerce platform, and it’s clear how critical security for any Magento e-store would be. Magento keeps on releasing security patches to keep client websites secure; however, the responsibility of doing everything possible to secure your Magento store also rests with you, the customer. There are several customizations, security settings, and additional best practices that you need to be aware of in order to make your Magento based e-store secure. This piece will run through 10 tips that can help you make your ecommerce store more secure than before. From very technical suggestions to secure your admin access, to general security practices that ..

    10 tips to make your Magento online store more secure

    An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately, this not only makes clear that Magento is a worthwhile program, it makes clear something else: It’s a focus area for cyber criminals across the globe. Add to this the fact that it’s an ecommerce platform, and it’s clear how critical security for any Magento e-store would be. Magento keeps on releasing security patches to keep client websites secure; however, the responsibility of doing everything possible to secure your Magento store also rests with you, the customer. There are several customizations, security settings, and additional best practices that you need to be aware of in order to make your Magento based e-store secure. This piece will run through 10 tips that can help you make your ecommerce store more secure than before. From very technical suggestions to secure your admin access, to general security practices that ..
    Read More
  • Do you want to lazy load images in WordPress? Lazy Loading allows your website to only load images when a user scrolls down to the specific image. You can see it in action on many popular websites like Buzzfeed. In this article, we will show you how to easily lazy load images in WordPress. Why Lazy Load Images in WordPress? No one likes slow websites. A study conducted by Strangeloop found that a 1 second delay in page load time can lead to 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction. Images take the most time to load on your website compared to anything else. If you add a lot of images to your articles, then each image increases your page load time. One way to deal with this situation, is to optimize images for web and use a CDN service, like MaxCDN. This allows users to download multiple images at once from servers located near them. However your images will still be loaded, and it will still affect the overall page load time. To ..

    How to Lazy Load Images in WordPress

    Do you want to lazy load images in WordPress? Lazy Loading allows your website to only load images when a user scrolls down to the specific image. You can see it in action on many popular websites like Buzzfeed. In this article, we will show you how to easily lazy load images in WordPress. Why Lazy Load Images in WordPress? No one likes slow websites. A study conducted by Strangeloop found that a 1 second delay in page load time can lead to 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction. Images take the most time to load on your website compared to anything else. If you add a lot of images to your articles, then each image increases your page load time. One way to deal with this situation, is to optimize images for web and use a CDN service, like MaxCDN. This allows users to download multiple images at once from servers located near them. However your images will still be loaded, and it will still affect the overall page load time. To ..
    Read More
  • A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. You have to be able to load a page quickly to pull that off. Back in 2012, there was a study that found it takes under 3 seconds for people to decide whether or not your site is worth staying on. It’s that quick; they click the link and they form an opinion. That study focused more on website design, which is certainly a crucial element to consider. But if in that time your site hasn’t properly loaded or doesn’t allow the user to begin interacting with content or features, you have probably lost a customer. KissMetrics found that users were more than 40% more likely to abandon a page if it took more than ten seconds to load. Their patience was a little higher for mobile sites as they expected to have a longer load time through their phone than their desktop. But the average abandonment time was still 6 – 10 seconds. U..

    What may be slowing your site down (and how to fix it)

    A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. You have to be able to load a page quickly to pull that off. Back in 2012, there was a study that found it takes under 3 seconds for people to decide whether or not your site is worth staying on. It’s that quick; they click the link and they form an opinion. That study focused more on website design, which is certainly a crucial element to consider. But if in that time your site hasn’t properly loaded or doesn’t allow the user to begin interacting with content or features, you have probably lost a customer. KissMetrics found that users were more than 40% more likely to abandon a page if it took more than ten seconds to load. Their patience was a little higher for mobile sites as they expected to have a longer load time through their phone than their desktop. But the average abandonment time was still 6 – 10 seconds. U..
    Read More
  • Do you want to add a slide out contact form in WordPress? If your business depends on getting new leads from your website’s contact form, then one of the best ways to grow your lead source is to make your contact form more noticeable. In this article, we will show you how to add a slide out contact form in WordPress without annoying your users. Why Add a Slide Out Contact Form in WordPress? Many small business owners start their website hoping that it will help them grow their business. That’s why you add a contact form page, so users can get in touch with you. However, the problem is that most users who may have questions will leave your website without contacting you. That’s why you might notice that many popular websites add contact form popups, slide in contact forms, or call to action buttons that open contact forms. These animated and interactive options divert user’s attention to the contact form and allow them to quickly fill the form without visiting another page. Th..

    How to Add a Slide Out Contact Form in WordPress

    Do you want to add a slide out contact form in WordPress? If your business depends on getting new leads from your website’s contact form, then one of the best ways to grow your lead source is to make your contact form more noticeable. In this article, we will show you how to add a slide out contact form in WordPress without annoying your users. Why Add a Slide Out Contact Form in WordPress? Many small business owners start their website hoping that it will help them grow their business. That’s why you add a contact form page, so users can get in touch with you. However, the problem is that most users who may have questions will leave your website without contacting you. That’s why you might notice that many popular websites add contact form popups, slide in contact forms, or call to action buttons that open contact forms. These animated and interactive options divert user’s attention to the contact form and allow them to quickly fill the form without visiting another page. Th..
    Read More
  • Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush – especially if your site is frequently changing URLs. 404s (…or four zero fours if you’re in the military) are just another marketing tool – if made correctly. What is a 404 Impact of 404s on SEO What are Soft 404s Helping your user Reporting 404s in Google Analytics Making it fun! What is a 404? A 404 is the response code that should be provided by your web server when a user attempts to access a URL that no longer exists/never existed or has been moved without any form of redirection. At a HTTP level the code is also followed by the reason phrase of ‘Not Found’. It’s important to realize that DNS errors are a totally different kettle of fish and occur when the domain has not been registered or where DNS has been misconfigured. There is no web server to provide a response – see below: If you’re looking to pass time or have..

    How to create the perfect 404 page

    Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush – especially if your site is frequently changing URLs. 404s (…or four zero fours if you’re in the military) are just another marketing tool – if made correctly. What is a 404 Impact of 404s on SEO What are Soft 404s Helping your user Reporting 404s in Google Analytics Making it fun! What is a 404? A 404 is the response code that should be provided by your web server when a user attempts to access a URL that no longer exists/never existed or has been moved without any form of redirection. At a HTTP level the code is also followed by the reason phrase of ‘Not Found’. It’s important to realize that DNS errors are a totally different kettle of fish and occur when the domain has not been registered or where DNS has been misconfigured. There is no web server to provide a response – see below: If you’re looking to pass time or have..
    Read More
  • Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service, and how successful will it be? Early in August, news leaked via the Wall Street Journal that Google has been preparing a direct rival to one of Snapchat’s most popular and profitable features, Discover. This new product will be integrated with Google’s core services, and will be known as Google Stamp. The name Stamp is a portmanteau created by uniting the abbreviation ‘St’ from the word ‘stories’ and the acronym AMP, from the Google-led Accelerated Mobile Pages initiative. That quite succinctly sums up the purpose of Stamp: it will be a publishing platform that allow brands to tell stories in a new fashion, optimized for mobile. It seems that after a reported bid of $30 billion dollars to buy Snapchat was re..

    What is Google Stamp and what will it mean for marketers?

    Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service, and how successful will it be? Early in August, news leaked via the Wall Street Journal that Google has been preparing a direct rival to one of Snapchat’s most popular and profitable features, Discover. This new product will be integrated with Google’s core services, and will be known as Google Stamp. The name Stamp is a portmanteau created by uniting the abbreviation ‘St’ from the word ‘stories’ and the acronym AMP, from the Google-led Accelerated Mobile Pages initiative. That quite succinctly sums up the purpose of Stamp: it will be a publishing platform that allow brands to tell stories in a new fashion, optimized for mobile. It seems that after a reported bid of $30 billion dollars to buy Snapchat was re..
    Read More
  • Are you looking for the best WordPress CDN service for your website? A CDN service speeds up your website speed by serving cached static content from servers located near your user’s geographic location. In this article, we will show you the best WordPress CDN services, and how CDN helps speed up your WordPress site. What is a CDN? Content Delivery Network or CDN is a network of servers that delivers cached static content from websites based on the geographic location of the user. For more information, take a look at our infographic on Why you need a CDN for your WordPress blog?. A CDN is not a WordPress hosting service. You will still need a WordPress hosting service to build your website. How CDN speeds up WordPress? Normally, your WordPress hosting company serves your website from a single location. All your website visitors access the same server. If you have a high traffic website, then all those user requests will slow down your website. During peak traffic hours, it ..

    7 Best WordPress CDN Services in 2017 (Compared)

    Are you looking for the best WordPress CDN service for your website? A CDN service speeds up your website speed by serving cached static content from servers located near your user’s geographic location. In this article, we will show you the best WordPress CDN services, and how CDN helps speed up your WordPress site. What is a CDN? Content Delivery Network or CDN is a network of servers that delivers cached static content from websites based on the geographic location of the user. For more information, take a look at our infographic on Why you need a CDN for your WordPress blog?. A CDN is not a WordPress hosting service. You will still need a WordPress hosting service to build your website. How CDN speeds up WordPress? Normally, your WordPress hosting company serves your website from a single location. All your website visitors access the same server. If you have a high traffic website, then all those user requests will slow down your website. During peak traffic hours, it ..
    Read More
  • Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. Whether using it to look around a potential new home without leaving your sofa, or to explore a popular scuba diving spot without touching a drop of water, the possibilities are endless and exciting. There is a proliferation of content on the web, and virtual reality offers a new and exciting way of presenting this content. Now more than ever, there is a need to distinguish yourself from the competition, to provide content that excites, inspires and influences. This is a chance to get creative and be different. With VR content, storytelling is immersive and messages more impactful. An experiment carried out last year demonstrated that VR drives engagement and empathy significantly more than traditional video. These factors make virtual reality a powerful weapon in a marketer’s arsenal. However, despite the clear benefits of VR, businesses are still h..

    How to optimize VR content for search

    Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. Whether using it to look around a potential new home without leaving your sofa, or to explore a popular scuba diving spot without touching a drop of water, the possibilities are endless and exciting. There is a proliferation of content on the web, and virtual reality offers a new and exciting way of presenting this content. Now more than ever, there is a need to distinguish yourself from the competition, to provide content that excites, inspires and influences. This is a chance to get creative and be different. With VR content, storytelling is immersive and messages more impactful. An experiment carried out last year demonstrated that VR drives engagement and empathy significantly more than traditional video. These factors make virtual reality a powerful weapon in a marketer’s arsenal. However, despite the clear benefits of VR, businesses are still h..
    Read More
  • Do you want to learn how to create and add Cinemagraphs in your WordPress posts? Cinemagraphs are images with one part or area moving while rest of the image stays still. These images are highly engaging and add an storytelling element to your articles. In this article, we will show you how to easily create and add cinemagraphs in WordPress. What are Cinemagraphs? Cinemagraphs are typically GIF images where a small part of the image is moving while rest of it remains still. They look very cinematic hence the name cinemagraphs. They add a storytelling element to images which makes them look more engaging. They are particularly useful when accompanying longform content, podcast episode, or an audio story. Creating cinemagraphs is a bit different than regular GIFs. However if you have the right tools, then with little effort and some practice you’ll be able to create stunning cinemagraphs from your own videos. That being said, let’s take a look at how to easily create and add ci..

    How to Create and Add Cinemagraphs in WordPress

    Do you want to learn how to create and add Cinemagraphs in your WordPress posts? Cinemagraphs are images with one part or area moving while rest of the image stays still. These images are highly engaging and add an storytelling element to your articles. In this article, we will show you how to easily create and add cinemagraphs in WordPress. What are Cinemagraphs? Cinemagraphs are typically GIF images where a small part of the image is moving while rest of it remains still. They look very cinematic hence the name cinemagraphs. They add a storytelling element to images which makes them look more engaging. They are particularly useful when accompanying longform content, podcast episode, or an audio story. Creating cinemagraphs is a bit different than regular GIFs. However if you have the right tools, then with little effort and some practice you’ll be able to create stunning cinemagraphs from your own videos. That being said, let’s take a look at how to easily create and add ci..
    Read More