Webmasters Archive

  • The SEO community has been fighting with low-quality, outdated and simply incorrect content for ages. How can you educate yourself as well as your team in this abyss of misinformation? It can be overwhelming to be a new SEO because there’s no way to tell a trustworthy article from a misleading one. In many cases, new SEOs are being guided by outdated advice and get themselves intro trouble. The other problem is the SEO information overload. There are so many click-baiting articles that keep retelling the same advice again and again. It’s really hard to find really valuable guides these days – it’s usually the same repackaged advice over and over. Here are four tools that can help solve these problems. 1. Zest What I’d been usually doing to overcome these two problems was creating my own feed list and only reading what those selected bloggers had to say. There are two problems with that method: You limit yourself to a certain circle of voices and you are very likely to miss new and..

    Four tools to build a smarter and more up-to-date in-house marketing team

    The SEO community has been fighting with low-quality, outdated and simply incorrect content for ages. How can you educate yourself as well as your team in this abyss of misinformation? It can be overwhelming to be a new SEO because there’s no way to tell a trustworthy article from a misleading one. In many cases, new SEOs are being guided by outdated advice and get themselves intro trouble. The other problem is the SEO information overload. There are so many click-baiting articles that keep retelling the same advice again and again. It’s really hard to find really valuable guides these days – it’s usually the same repackaged advice over and over. Here are four tools that can help solve these problems. 1. Zest What I’d been usually doing to overcome these two problems was creating my own feed list and only reading what those selected bloggers had to say. There are two problems with that method: You limit yourself to a certain circle of voices and you are very likely to miss new and..
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  • Do you want to set a default fallback image for WordPress post thumbnails? Featured images also known as post thumbnails are very useful in engaging users and making your articles more noticeable on social media. In this article, we will show you how to set a default fallback image for WordPress post thumbnails. Why You Need a Default Fallback WordPress Post Thumbnail? Post thumbnails or featured images is a WordPress theme feature which allows you to associate an image with your blog post or article. Depending on your theme, this image is then used on homepage, archives, or sidebar widgets. Some WordPress themes display post thumbnail and excerpt of an article on the homepage in a grid layout. If you forget to add a post thumbnail for an article, then it will appear without a thumbnail, and your layout will look broken. By adding a fallback image, you can set a branded image to be used when no post thumbnail is found. This allows you to make sure that all your articles have a ..

    How to Set a Default Fallback Image for WordPress Post Thumbnails

    Do you want to set a default fallback image for WordPress post thumbnails? Featured images also known as post thumbnails are very useful in engaging users and making your articles more noticeable on social media. In this article, we will show you how to set a default fallback image for WordPress post thumbnails. Why You Need a Default Fallback WordPress Post Thumbnail? Post thumbnails or featured images is a WordPress theme feature which allows you to associate an image with your blog post or article. Depending on your theme, this image is then used on homepage, archives, or sidebar widgets. Some WordPress themes display post thumbnail and excerpt of an article on the homepage in a grid layout. If you forget to add a post thumbnail for an article, then it will appear without a thumbnail, and your layout will look broken. By adding a fallback image, you can set a branded image to be used when no post thumbnail is found. This allows you to make sure that all your articles have a ..
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  • We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? SEO and performance marketing agency BrightEdge today released a new report which sheds light on this question, and on the steadily widening gap between mobile and desktop search. I spoke to Erik Newton, VP of Customer Marketing and Head of SEO at BrightEdge, about the report’s findings, Google’s mobile-first index tests, and how SEOs can adapt their strategy to account for the increasing divergence between desktop and mobile. Majority mobile: 57% of web traffic is now mobile & tablet devices In one of the key findings of the research, BrightEdge reports that 57% of web traffic now originates from mobile and tablet devices – meaning that close to 6 out of every 10 consumers are using a mobile device...

    Why SEOs can’t afford to wait around for a mobile-first index

    We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? SEO and performance marketing agency BrightEdge today released a new report which sheds light on this question, and on the steadily widening gap between mobile and desktop search. I spoke to Erik Newton, VP of Customer Marketing and Head of SEO at BrightEdge, about the report’s findings, Google’s mobile-first index tests, and how SEOs can adapt their strategy to account for the increasing divergence between desktop and mobile. Majority mobile: 57% of web traffic is now mobile & tablet devices In one of the key findings of the research, BrightEdge reports that 57% of web traffic now originates from mobile and tablet devices – meaning that close to 6 out of every 10 consumers are using a mobile device...
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  • More than any other digital marketing discipline, SEO is a game of opinions. There is no one-size-fits-all strategy that guarantees success, and that leaves plenty of room for healthy debate. Given how profitable SEO can be when done well, the industry has spawned a vast array of influencers, dispensing morsels of invaluable insight that businesses can apply to their own strategies. A few of these influencers have even gained something close to celebrity status. It’s been a tough few months for the industry in that sense, with luminaries like Rand Fishkin, Danny Sullivan and Matt McGee announcing their respective departures from the scene in the near future. These are all respected figures with a wealth of experience who essentially put SEO on the map. In their wake, there is a need for a new wave of dedicated SEO experts to conduct and share their findings with the wider community. Fortunately, there are plenty of worthy candidates. Unfortunately, there is also a lot of bad advice..

    The best SEO influencers and resources to follow

    More than any other digital marketing discipline, SEO is a game of opinions. There is no one-size-fits-all strategy that guarantees success, and that leaves plenty of room for healthy debate. Given how profitable SEO can be when done well, the industry has spawned a vast array of influencers, dispensing morsels of invaluable insight that businesses can apply to their own strategies. A few of these influencers have even gained something close to celebrity status. It’s been a tough few months for the industry in that sense, with luminaries like Rand Fishkin, Danny Sullivan and Matt McGee announcing their respective departures from the scene in the near future. These are all respected figures with a wealth of experience who essentially put SEO on the map. In their wake, there is a need for a new wave of dedicated SEO experts to conduct and share their findings with the wider community. Fortunately, there are plenty of worthy candidates. Unfortunately, there is also a lot of bad advice..
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  • Do you want to create a WordPress intranet for your organization? WordPress is a powerful platform with tons of flexible options that makes it ideal to be used as your company’s intranet. In this article, we will show you how to create a WordPress intranet for your organization while keeping it private and secure. What is Intranet or Extranet? Why Use WordPress as Your Intranet Platform? Intranet or Extranet is a communications platform used by an organization for communication, file sharing, announcements, and other organizational activities. WordPress is an excellent platform to build your organization’s intranet or extranet. It is easy to maintain, open source, and gives you access to thousands of WordPress plugins to add new features when needed. An intranet runs on an organization’s private network. Typically, an office IT system is connected via cable or wireless network adapters. One computer on the network can be used as the web server and host a WordPress website. Fol..

    How to Create a WordPress Intranet for Your Organization

    Do you want to create a WordPress intranet for your organization? WordPress is a powerful platform with tons of flexible options that makes it ideal to be used as your company’s intranet. In this article, we will show you how to create a WordPress intranet for your organization while keeping it private and secure. What is Intranet or Extranet? Why Use WordPress as Your Intranet Platform? Intranet or Extranet is a communications platform used by an organization for communication, file sharing, announcements, and other organizational activities. WordPress is an excellent platform to build your organization’s intranet or extranet. It is easy to maintain, open source, and gives you access to thousands of WordPress plugins to add new features when needed. An intranet runs on an organization’s private network. Typically, an office IT system is connected via cable or wireless network adapters. One computer on the network can be used as the web server and host a WordPress website. Fol..
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  • Have you been wondering how to start owning Google’s featured snippets for your brand? If you’d like to earn those coveted “position 0” spots, you need to start by understanding what featured snippets are and how to earn them. By earning featured snippets, you can increase web traffic, boost visibility in Google SERPs, and earn the credibility you deserve. The first, and most important, step in earning featured snippets is understanding how to identify “snippable” opportunities. Once you know how to find them, you can craft the rest of your strategy around maximizing these opportunities. In this article, I’ll go over five ways to identify featured snippet opportunities. Use Google to identify potential snippets Start looking for snippet opportunities by putting yourself in your audience’s shoes and thinking what questions you may want answers for. Even boring industries have a large range of opportunities to answer questions in the featured snippets. For instance, let’s say you a..

    5 ways to identify potential featured snippets to rank for

    Have you been wondering how to start owning Google’s featured snippets for your brand? If you’d like to earn those coveted “position 0” spots, you need to start by understanding what featured snippets are and how to earn them. By earning featured snippets, you can increase web traffic, boost visibility in Google SERPs, and earn the credibility you deserve. The first, and most important, step in earning featured snippets is understanding how to identify “snippable” opportunities. Once you know how to find them, you can craft the rest of your strategy around maximizing these opportunities. In this article, I’ll go over five ways to identify featured snippet opportunities. Use Google to identify potential snippets Start looking for snippet opportunities by putting yourself in your audience’s shoes and thinking what questions you may want answers for. Even boring industries have a large range of opportunities to answer questions in the featured snippets. For instance, let’s say you a..
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  • Are you looking for an RSVP plugin for WordPress? RSVP plugins allow you to accept responses to your invitations directly on your website, so you can better manage your events. In this article, we have hand-picked some of the best RSVP plugins for WordPress that will make your event management easier. Why and When You Need a WordPress RSVP Plugin Managing events can be a lot of hassle. That’s why most professional event managers will tell you to automate tasks, so you can focus on making your event successful. Waiting for RSVP responses and then compiling them manually is one such task that you can automate. A WordPress RSVP plugin can help you do that and more. It will let guests confirm their attendance and compile a list of guests for you. Some WordPress plugins will even allow you to export entries into other formats and use the data for email marketing. That being said, let’s take a look at some of the best WordPress RSVP plugins for your events. 1. WPForms WPForms is..

    7 Best WordPress RSVP Plugins for Your Website

    Are you looking for an RSVP plugin for WordPress? RSVP plugins allow you to accept responses to your invitations directly on your website, so you can better manage your events. In this article, we have hand-picked some of the best RSVP plugins for WordPress that will make your event management easier. Why and When You Need a WordPress RSVP Plugin Managing events can be a lot of hassle. That’s why most professional event managers will tell you to automate tasks, so you can focus on making your event successful. Waiting for RSVP responses and then compiling them manually is one such task that you can automate. A WordPress RSVP plugin can help you do that and more. It will let guests confirm their attendance and compile a list of guests for you. Some WordPress plugins will even allow you to export entries into other formats and use the data for email marketing. That being said, let’s take a look at some of the best WordPress RSVP plugins for your events. 1. WPForms WPForms is..
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  • Are you a financial planner or business consultant who’s looking to make a website with WordPress? Want to know which are the best WordPress themes for financial sites? In this article, we have hand-picked some of the best WordPress themes for financial sites like accountants, financial advisors, consultants, and management firms. Building a Financial Website with WordPress WordPress is the most popular platform to build any kind of website. It is already been used by big name brands, popular universities, and thousands of small businesses. To start a WordPress site, the first thing you need to make sure is that you choose the right WordPress version. Yes, there are two of them. We recommend using the self-hosted WordPress.org because it offers more flexibility and features. See: WordPress.com vs WordPress.org (full comparison). You will need a domain name, your website’s address, and a WordPress hosting account where your files are going to be stored. We recommend using Bluehos..

    25 Best WordPress Themes for Financial Sites

    Are you a financial planner or business consultant who’s looking to make a website with WordPress? Want to know which are the best WordPress themes for financial sites? In this article, we have hand-picked some of the best WordPress themes for financial sites like accountants, financial advisors, consultants, and management firms. Building a Financial Website with WordPress WordPress is the most popular platform to build any kind of website. It is already been used by big name brands, popular universities, and thousands of small businesses. To start a WordPress site, the first thing you need to make sure is that you choose the right WordPress version. Yes, there are two of them. We recommend using the self-hosted WordPress.org because it offers more flexibility and features. See: WordPress.com vs WordPress.org (full comparison). You will need a domain name, your website’s address, and a WordPress hosting account where your files are going to be stored. We recommend using Bluehos..
    Read More
  • For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want. For a lot of us, though, while personalization can make the considerable amount of time we spend scrolling through social feeds more entertaining, most of the automated personalization we encounter on a day-to-day basis is not necessarily requested – and is wider spread than one might initially think. In a Ted talk, Eli Pariser discussed what he called the ‘filter bubble’. For those who have never heard of the filter bubble, it is a similar theory to that of ‘echo chambers’. Essentially, the focus of providing and consuming content that is closely aligned to your preferences results in the creation of a bubble or chamber, restricting your view of the wider picture. As our internet ecosystem ha..

    How to escape Google’s filter bubble

    For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want. For a lot of us, though, while personalization can make the considerable amount of time we spend scrolling through social feeds more entertaining, most of the automated personalization we encounter on a day-to-day basis is not necessarily requested – and is wider spread than one might initially think. In a Ted talk, Eli Pariser discussed what he called the ‘filter bubble’. For those who have never heard of the filter bubble, it is a similar theory to that of ‘echo chambers’. Essentially, the focus of providing and consuming content that is closely aligned to your preferences results in the creation of a bubble or chamber, restricting your view of the wider picture. As our internet ecosystem ha..
    Read More
  • Google Chrome has taken a dominant position as the world’s favorite desktop browser, with almost 60% market share and rising. Its central role among Google’s vast suite of digital software and hardware has driven this growth, but users also love how customizable the browser is. It can be dauntingly customizable, in fact. With tens of thousands of extensions available, finding the few that will aid you on a daily basis is an all-consuming endeavor. In one store, you can find everything from Nicholas Page (an extension that turns any page Nicholas Cage-themed) to a variety of income tax calculators. Somewhere in between those two extremes, there are hundreds of SEO-themed extensions, some much more useful than others. There is a little bit of a learning curve to using some SEO Chrome extensions, but once they become habit, they will save plenty of time in the long run. Therefore, within this list we have distilled this down to the 15 extensions that will simply make you more effecti..

    The 15 best Google Chrome extensions for SEO

    Google Chrome has taken a dominant position as the world’s favorite desktop browser, with almost 60% market share and rising. Its central role among Google’s vast suite of digital software and hardware has driven this growth, but users also love how customizable the browser is. It can be dauntingly customizable, in fact. With tens of thousands of extensions available, finding the few that will aid you on a daily basis is an all-consuming endeavor. In one store, you can find everything from Nicholas Page (an extension that turns any page Nicholas Cage-themed) to a variety of income tax calculators. Somewhere in between those two extremes, there are hundreds of SEO-themed extensions, some much more useful than others. There is a little bit of a learning curve to using some SEO Chrome extensions, but once they become habit, they will save plenty of time in the long run. Therefore, within this list we have distilled this down to the 15 extensions that will simply make you more effecti..
    Read More