Webmasters Archive

  • Google is now purging private medical information from their search results. Bloomberg reported the change in Google’s removal policies, which adds a single line that reads: Confidential, personal medical records of private people Google did not give much information to Bloomberg about the change, only telling Bloomberg that they have “confirmed the changes do not affect search advertising.” Google declined to comment further on why they are making this change now. Google lists very few examples of information they will remove content from their index, including: national identification numbers like US Social Security Number, Argentine Single Tax Identification Number, Brazil Cadastro de pessoas Físicas, Korea Resident Registration Number, China Resident Identity Card and more. bank account numbers. credit card numbers. images of signatures. nude or sexually explicit images that were uploaded or shared without your consent. confidential, personal medical records of private people. ..

    Google now removing medical records from its search results

    Google is now purging private medical information from their search results. Bloomberg reported the change in Google’s removal policies, which adds a single line that reads: Confidential, personal medical records of private people Google did not give much information to Bloomberg about the change, only telling Bloomberg that they have “confirmed the changes do not affect search advertising.” Google declined to comment further on why they are making this change now. Google lists very few examples of information they will remove content from their index, including: national identification numbers like US Social Security Number, Argentine Single Tax Identification Number, Brazil Cadastro de pessoas Físicas, Korea Resident Registration Number, China Resident Identity Card and more. bank account numbers. credit card numbers. images of signatures. nude or sexually explicit images that were uploaded or shared without your consent. confidential, personal medical records of private people. ..
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  • SMX Advanced was amazing this year, and when they asked me to write up a session, I immediately asked to cover the mobile-first session. Sure, we’ve been talking about being “mobile-first” for years, but with Google’s impending Mobile-First Index (yes, I capitalized that on purpose), I knew this session would be full of awesome info. Mobile-first audit framework Leslie To kicked off the session with an in-depth walk-through of a mobile site audit. While there are site elements that matter to users regardless of screen size, To covered the important points that are vital to a successful mobile site. From using HTML5 for videos and rich media to proper navigation menus, she shared a “do” and “don’t” list for each individual element. There’s a huge difference between having a responsive site and using your responsive site correctly. To pointed out that designers and developers need to allow content and media to scale to fill the screen size of any device, and that it’s important to cons..

    SMX Advanced session: Mobile-First For The Advanced SEO

    SMX Advanced was amazing this year, and when they asked me to write up a session, I immediately asked to cover the mobile-first session. Sure, we’ve been talking about being “mobile-first” for years, but with Google’s impending Mobile-First Index (yes, I capitalized that on purpose), I knew this session would be full of awesome info. Mobile-first audit framework Leslie To kicked off the session with an in-depth walk-through of a mobile site audit. While there are site elements that matter to users regardless of screen size, To covered the important points that are vital to a successful mobile site. From using HTML5 for videos and rich media to proper navigation menus, she shared a “do” and “don’t” list for each individual element. There’s a huge difference between having a responsive site and using your responsive site correctly. To pointed out that designers and developers need to allow content and media to scale to fill the screen size of any device, and that it’s important to cons..
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  • In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google bathtub table:Source: Instagram YouTube stair case with a strong message:Source: Instagram Google padded room:Source: Instagram Bing lunchbox:Source: Twitter

    Search in Pics: Google bathtub table, Bing lunchbox & YouTube stairs

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google bathtub table:Source: Instagram YouTube stair case with a strong message:Source: Instagram Google padded room:Source: Instagram Bing lunchbox:Source: Twitter
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  • The effect of JavaScript on mobile web performance is twofold. One, it is the second largest contributor to webpage weight, behind images, thereby increasing download time; and two, once downloaded, the browser then needs to run the script, which can delay the downloading/rendering of other (perhaps more important) assets on the page. JavaScript (aka scripts or JS) is one of the triumvirate of technologies that make web pages (and web apps) work. The HTML (Hypertext Markup Language) controls the structure and content of the webpage; CSS (Cascade Styling Sheets) controls how the site looks on different devices; and JavaScript makes the page more interactive and dynamic. Scripts perform numerous functions on webpages such as loading ads, A/B testing, tag management (personalizing the page) or displaying an inline video player. Over the last five years, the total weight of pages sent to mobile devices has quadrupled to 2.2MB. Size matters because, in general, the more data that is sen..

    How JavaScript impacts page loading speed on mobile

    The effect of JavaScript on mobile web performance is twofold. One, it is the second largest contributor to webpage weight, behind images, thereby increasing download time; and two, once downloaded, the browser then needs to run the script, which can delay the downloading/rendering of other (perhaps more important) assets on the page. JavaScript (aka scripts or JS) is one of the triumvirate of technologies that make web pages (and web apps) work. The HTML (Hypertext Markup Language) controls the structure and content of the webpage; CSS (Cascade Styling Sheets) controls how the site looks on different devices; and JavaScript makes the page more interactive and dynamic. Scripts perform numerous functions on webpages such as loading ads, A/B testing, tag management (personalizing the page) or displaying an inline video player. Over the last five years, the total weight of pages sent to mobile devices has quadrupled to 2.2MB. Size matters because, in general, the more data that is sen..
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  • Google announced on the Google My Business blog that they are now rolling out Google Posts to all Google My Business customers. A couple weeks ago, Google moved Google Posts into Google My Business and that is where you can access it now. Go to your Google My Business account and click on “Posts” on the left hand side menu when you are in your Google business listing. You can also access it by clicking here. You should see a screen that looks like this: After you click add post, you are given several options for your post. You can upload an image, write text up to 300 words, add an event title and start and end time. Add buttons to learn more, reserve, sign up, buy or get an offer. Here is a screen shot of that interface: Google says this give businesses the ability to: Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers. Promote events and tell customers about upcoming happenings at your location. Showcase your top..

    Google Posts now live for all Google My Business users

    Google announced on the Google My Business blog that they are now rolling out Google Posts to all Google My Business customers. A couple weeks ago, Google moved Google Posts into Google My Business and that is where you can access it now. Go to your Google My Business account and click on “Posts” on the left hand side menu when you are in your Google business listing. You can also access it by clicking here. You should see a screen that looks like this: After you click add post, you are given several options for your post. You can upload an image, write text up to 300 words, add an event title and start and end time. Add buttons to learn more, reserve, sign up, buy or get an offer. Here is a screen shot of that interface: Google says this give businesses the ability to: Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers. Promote events and tell customers about upcoming happenings at your location. Showcase your top..
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  • Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why one e-commerce company is going all-in on AMP (Hint: conversions)Jun 22, 2017 by Ginny Marvin With significant conversion lifts over responsive design, Event Ticket Center has been pushing the AMP envelope. 5 must-do technical SEO audit items in 2017Jun 22, 2017 by Aleyda Solis As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current. Early performance results from Google’s update to close variantsJun 22, 2017 by Andy Taylor What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrumentJun 22, 2017 by Amy Gesenhues To mark what would have been Fischinger’s 117th birthday, Goog..

    SearchCap: AMP e-commerce, SEO audits & content consumption

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why one e-commerce company is going all-in on AMP (Hint: conversions)Jun 22, 2017 by Ginny Marvin With significant conversion lifts over responsive design, Event Ticket Center has been pushing the AMP envelope. 5 must-do technical SEO audit items in 2017Jun 22, 2017 by Aleyda Solis As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current. Early performance results from Google’s update to close variantsJun 22, 2017 by Andy Taylor What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrumentJun 22, 2017 by Amy Gesenhues To mark what would have been Fischinger’s 117th birthday, Goog..
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  • Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes, sessions and clinics programmed just for you, whether you’re a performance marketer, content marketer, demand gen or brand specialist. Here’s the skinny of what you’ll get by attending: SEO topics focus on getting found in this mobile-first search world. We’ll discuss the new Periodic Table of SEO Success Factors so you’re up to date on what’s important… and what’s not. We’ll also dive deep on working within Google’s the mobile-friendly accelerated mobile pages (AMP) framework. We’re also super excited for SEO & Social: A Match Made In Marketing Heaven because we’re focused on that opportunity right now. For you SEMs, it’s all about conversion, testing and optimization. There are multiple sessions fo..

    Save the Date: SMX East is back in NYC Oct 24-26

    Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes, sessions and clinics programmed just for you, whether you’re a performance marketer, content marketer, demand gen or brand specialist. Here’s the skinny of what you’ll get by attending: SEO topics focus on getting found in this mobile-first search world. We’ll discuss the new Periodic Table of SEO Success Factors so you’re up to date on what’s important… and what’s not. We’ll also dive deep on working within Google’s the mobile-friendly accelerated mobile pages (AMP) framework. We’re also super excited for SEO & Social: A Match Made In Marketing Heaven because we’re focused on that opportunity right now. For you SEMs, it’s all about conversion, testing and optimization. There are multiple sessions fo..
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  • Initially the domain of publishers, Google is steadily nudging commercial site owners and advertisers to embrace AMP. A new AdWords beta lets advertisers point their mobile search ads to AMP-enabled pages. Ebay was the first major non-news site to deploy AMP widely in a production setting, and other early adopters are getting on board despite the fact that there are still holes in AMP-supported capabilities. Here’s a look at how one company’s head start quickly convinced them to go all-in on AMP. Early adopters Event Ticket Center sells concert and sporting event tickets online. Three-quarters of its traffic and a majority of sales come from mobile. Several years ago, the team, headed by brothers Adam and Jessie Young, had been ahead of the curve in moving to a responsive mobile site. They quickly jumped at building out AMP landing pages last year despite the lack of support for e-commerce functionality — no support for forms, tracking and on-page elements like search. Shortly after ..

    Why one e-commerce company is going all-in on AMP (Hint: conversions)

    Initially the domain of publishers, Google is steadily nudging commercial site owners and advertisers to embrace AMP. A new AdWords beta lets advertisers point their mobile search ads to AMP-enabled pages. Ebay was the first major non-news site to deploy AMP widely in a production setting, and other early adopters are getting on board despite the fact that there are still holes in AMP-supported capabilities. Here’s a look at how one company’s head start quickly convinced them to go all-in on AMP. Early adopters Event Ticket Center sells concert and sporting event tickets online. Three-quarters of its traffic and a majority of sales come from mobile. Several years ago, the team, headed by brothers Adam and Jessie Young, had been ahead of the curve in moving to a responsive mobile site. They quickly jumped at building out AMP landing pages last year despite the lack of support for e-commerce functionality — no support for forms, tracking and on-page elements like search. Shortly after ..
    Read More
  • In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration toward mobile-first indexing, the release and extended support of AMP in search results and the expansion of search results features, from rich snippets to cards to answers. As a result, a number of technical items must be taken into consideration when doing an SEO audit to validate crawlability and indexability, as well as to maximize visibility in organic search results: 1. Mobile web crawling Google has shared that a majority of its searches are now mobile-driven and that they’re migrating toward a mobile-first index in the upcoming months. When doing a technical SEO audit, it is now critical to not only review how the desktop Googlebot accesses your site content but also how Google’s smartphone crawler does it. You can validate your site’s mobile crawlability (errors, redirects and blocked resources) and content accessibility (Is y..

    5 must-do technical SEO audit items in 2017

    In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration toward mobile-first indexing, the release and extended support of AMP in search results and the expansion of search results features, from rich snippets to cards to answers. As a result, a number of technical items must be taken into consideration when doing an SEO audit to validate crawlability and indexability, as well as to maximize visibility in organic search results: 1. Mobile web crawling Google has shared that a majority of its searches are now mobile-driven and that they’re migrating toward a mobile-first index in the upcoming months. When doing a technical SEO audit, it is now critical to not only review how the desktop Googlebot accesses your site content but also how Google’s smartphone crawler does it. You can validate your site’s mobile crawlability (errors, redirects and blocked resources) and content accessibility (Is y..
    Read More
  • Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s “Mad Scientists of Paid Search” session at SMX Advanced, I presented the latest Merkle data on what kind of impact we’ve seen so far. Here I’ll walk through some of the data presented there and explain what it means for advertisers. Close variant traffic share steady so far Taking a look at the share of all “exact” and “exact (close variant)” non-brand traffic attributed to close variants for a set of Merkle advertisers, we find that it has remained relatively the same so far in Q2 compared to what we’ve observed since the beginning of 2016 across all three device types for the median brand. I measured close variant traffic in this way because it gives a sense of what share of traffic would be attributed to close variants if every single keyword in an account were set to exact match. Thus, this method hel..

    Early performance results from Google’s update to close variants

    Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s “Mad Scientists of Paid Search” session at SMX Advanced, I presented the latest Merkle data on what kind of impact we’ve seen so far. Here I’ll walk through some of the data presented there and explain what it means for advertisers. Close variant traffic share steady so far Taking a look at the share of all “exact” and “exact (close variant)” non-brand traffic attributed to close variants for a set of Merkle advertisers, we find that it has remained relatively the same so far in Q2 compared to what we’ve observed since the beginning of 2016 across all three device types for the median brand. I measured close variant traffic in this way because it gives a sense of what share of traffic would be attributed to close variants if every single keyword in an account were set to exact match. Thus, this method hel..
    Read More