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  • TOKYO — The U.S. may not get Toyota's new vehicle series, but it will get some of the line's sporty spirit. Toyota has unveiled a sports car series for Japan and says it will take the line international. Dubbed GR, for Gazoo Racing, the series went on sale here last week and will expand to Europe. The idea: Offer a pulse-pumping twist on the typical Toyota. In Japan, the series kicked off with GR versions of the Prius Prime plug-in hybrid and Yaris subcompact hatchback, along with select domestic models. The models get sporty tuning, rigid bodywork and performance trim such as aluminum pedals, big air intakes and small-diameter steering wheels. Toyota’s new GR sports car series gets special performance trim such as large air intakes and aluminum pedals. Photo credit: TOYOTA The new venture also plans to develop a dedicated sports car platform, executives say. And Toyota wants to inject that sporty DNA into future products for the U.S. and elsew..

    Toyota’s Gazoo line will find its way into U.S. products

    TOKYO — The U.S. may not get Toyota's new vehicle series, but it will get some of the line's sporty spirit. Toyota has unveiled a sports car series for Japan and says it will take the line international. Dubbed GR, for Gazoo Racing, the series went on sale here last week and will expand to Europe. The idea: Offer a pulse-pumping twist on the typical Toyota. In Japan, the series kicked off with GR versions of the Prius Prime plug-in hybrid and Yaris subcompact hatchback, along with select domestic models. The models get sporty tuning, rigid bodywork and performance trim such as aluminum pedals, big air intakes and small-diameter steering wheels. Toyota’s new GR sports car series gets special performance trim such as large air intakes and aluminum pedals. Photo credit: TOYOTA The new venture also plans to develop a dedicated sports car platform, executives say. And Toyota wants to inject that sporty DNA into future products for the U.S. and elsew..
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  • This season is a great for watching pro's do crazy things in their project cars. We had Ken Block bomb around in a Ford Fiesta ST EX43 in the desert for Terrakhana late last month. Formula Drift champ Chris Forsberg have fun in a junkyard for PROXIMITY by NOS earlier this week. Ken Block will return to the viral screen for Climbkhana on Monday, but today we have Ryan Tuerck doing somethings in his Toyota GT-4586 for Donut Media and not all of those things are good.The video begins with Tuerck at the wheel of his viral monster, the Ferrari 458 V-8 engined Toyota GT-4586. Though the car is known for the Ferrari V-8 engine the cars level of customization is so much more. In the first corner, he does what he is known for, but you would not expect to see to a car so well known, he "Tuerck'd" it. The car hit the hill side while drifting on the first shot of the day. This crash broke suspension components on the front right passenger-side of the car pulling Tuerck tinto a ditch on..

    Ryan Tuerck Crashes His Ferrari V-8 Powered Toyota GT-4586

    This season is a great for watching pro's do crazy things in their project cars. We had Ken Block bomb around in a Ford Fiesta ST EX43 in the desert for Terrakhana late last month. Formula Drift champ Chris Forsberg have fun in a junkyard for PROXIMITY by NOS earlier this week. Ken Block will return to the viral screen for Climbkhana on Monday, but today we have Ryan Tuerck doing somethings in his Toyota GT-4586 for Donut Media and not all of those things are good.The video begins with Tuerck at the wheel of his viral monster, the Ferrari 458 V-8 engined Toyota GT-4586. Though the car is known for the Ferrari V-8 engine the cars level of customization is so much more. In the first corner, he does what he is known for, but you would not expect to see to a car so well known, he "Tuerck'd" it. The car hit the hill side while drifting on the first shot of the day. This crash broke suspension components on the front right passenger-side of the car pulling Tuerck tinto a ditch on..
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  • After modifying the Yaris for its return to WRC competition, Toyota is bringing it down-under to run in the Australian Rally Championship. While the WRC Yaris is a bit beefier with more aero bits and a huge wing on the back, the AP4 rally regulations for Australia and New Zealand keep the car looking a bit more like the Yaris that you might buy at a dealership. But don't let its unassuming looks fool you. This is not an ordinary Yaris.The Toyota Yaris AP4 is an angry all-wheel drive, 300 horsepower, dirt-slinging little monster. The engine is de-stroked from a 1.8-liter to a 1.6-liter four-cylinder from the Celica and Corolla Sportivo (a hot hatch version of the Corolla that was available in Australia) with a Garrett 2860 turbocharger added. It's the same engine as its WRC brother, but with slightly different regulations. The AP4 comes in at about 80 hp less than the WRC version. In the pictures below, you can see the differences between the AP4 and WRC Yaris. The AP4 is m..

    Watch Toyota Shakedown its New 300 HP Yaris for the Australis Rally Championship

    After modifying the Yaris for its return to WRC competition, Toyota is bringing it down-under to run in the Australian Rally Championship. While the WRC Yaris is a bit beefier with more aero bits and a huge wing on the back, the AP4 rally regulations for Australia and New Zealand keep the car looking a bit more like the Yaris that you might buy at a dealership. But don't let its unassuming looks fool you. This is not an ordinary Yaris.The Toyota Yaris AP4 is an angry all-wheel drive, 300 horsepower, dirt-slinging little monster. The engine is de-stroked from a 1.8-liter to a 1.6-liter four-cylinder from the Celica and Corolla Sportivo (a hot hatch version of the Corolla that was available in Australia) with a Garrett 2860 turbocharger added. It's the same engine as its WRC brother, but with slightly different regulations. The AP4 comes in at about 80 hp less than the WRC version. In the pictures below, you can see the differences between the AP4 and WRC Yaris. The AP4 is m..
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  • There are a few new pieces of Toyota news and gossip that have us very excited. In the past week, we’ve heard that Toyota is plans to focus on building hybrid performance cars, the brand has renewed the trademark for the storied “Celica” name, and it’s launching a new performance sub-brand called GR. What if these nuggets could all manifest in one model?I hope that they do and that Toyota brings back the Celica as a sporty, affordable, hybrid coupe. Enthusiasts like myself might be more interested in a high-revving, old-fashioned, internal combustion engine like the ones from the Celica’s past, but if Toyota can bring a sports car to the masses with hybrid technology that yields both better performance and better fuel economy, why wouldn’t we want that?Think about the current market of hybrid sports cars. We have technological wonders like the BMW i8 and Honda's own Acura NSX along with much higher-end machines like the hypercar holy trinity of the Porsche 918, the Ferrari LaFer..

    Toyota Should Bring Back the Celica as a Hybrid

    There are a few new pieces of Toyota news and gossip that have us very excited. In the past week, we’ve heard that Toyota is plans to focus on building hybrid performance cars, the brand has renewed the trademark for the storied “Celica” name, and it’s launching a new performance sub-brand called GR. What if these nuggets could all manifest in one model?I hope that they do and that Toyota brings back the Celica as a sporty, affordable, hybrid coupe. Enthusiasts like myself might be more interested in a high-revving, old-fashioned, internal combustion engine like the ones from the Celica’s past, but if Toyota can bring a sports car to the masses with hybrid technology that yields both better performance and better fuel economy, why wouldn’t we want that?Think about the current market of hybrid sports cars. We have technological wonders like the BMW i8 and Honda's own Acura NSX along with much higher-end machines like the hypercar holy trinity of the Porsche 918, the Ferrari LaFer..
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  • Toyota is a very conservative automaker. We've said that the brand is the purveyor of the beigemobile, but that's not a bad thing if you consider your car to be an appliance. It's important that we not forget Toyota's deep roots in motorsports, as it continues to bring its name to the track time and time again. As a homage to its ongoing commitment to enthusiasts, Toyota announced a new performance sub-brand: GR.This announcement doesn't come as a surprise, as some have predicted the move based on Toyota's actions over the last few months. The acronym might sound familiar to those who enjoy motorsports, as the brand scavenged the name from another existing division within Toyota, Gazoo Racing.The approach to GR starts broadly, to customize the brand's entire lineup and eventually tighten up to tailor very specific models from the factory with OEM performance parts. The company itself describes the divisional approach like a pyramid and will be prici..

    Toyota Launches New Performance Sub-Brand, GR

    Toyota is a very conservative automaker. We've said that the brand is the purveyor of the beigemobile, but that's not a bad thing if you consider your car to be an appliance. It's important that we not forget Toyota's deep roots in motorsports, as it continues to bring its name to the track time and time again. As a homage to its ongoing commitment to enthusiasts, Toyota announced a new performance sub-brand: GR.This announcement doesn't come as a surprise, as some have predicted the move based on Toyota's actions over the last few months. The acronym might sound familiar to those who enjoy motorsports, as the brand scavenged the name from another existing division within Toyota, Gazoo Racing.The approach to GR starts broadly, to customize the brand's entire lineup and eventually tighten up to tailor very specific models from the factory with OEM performance parts. The company itself describes the divisional approach like a pyramid and will be prici..
    Read More
  • Toyota is introducing a high-performance "GR" series consisting of seven variants including the Prius plug-in hybrid and Vitz subcompact.

    Toyota revs up with GR performance line

    Toyota is introducing a high-performance "GR" series consisting of seven variants including the Prius plug-in hybrid and Vitz subcompact.
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  • TOKYO -- Toyota Motor Corp. President Akio Toyoda says hybrid technology will remain central to the company’s strategy even as a rising wave of governments and automakers get behind plug-in electric vehicles. Asia’s biggest car manufacturer will continue to offer a wide range of powertrain options, and customers will ultimately decide which technology is successful, Toyoda told reporters in Tokyo Tuesday. He said Toyota would make a realistic decision on its product lineup as it watches market trends evolve. “With hybrid technology at the center, Toyota will offer fuel-cell vehicles, plug-in hybrids, gasoline cars, and -- although we’re a little bit late -- electric vehicles,” Toyoda said. “We’re not thinking about deciding that now it must be EVs, and we’ll only do EVs.” Japan rivals such as Honda Motor Co. and Nissan Motor Co. and overseas competitors such as Volkswagen AG, Daimler AG and Ford Motor Co. all have recently announced plans to increase their electric offerings. Honda ..

    Toyota chief says hybrid still central as EV momentum grows

    TOKYO -- Toyota Motor Corp. President Akio Toyoda says hybrid technology will remain central to the company’s strategy even as a rising wave of governments and automakers get behind plug-in electric vehicles. Asia’s biggest car manufacturer will continue to offer a wide range of powertrain options, and customers will ultimately decide which technology is successful, Toyoda told reporters in Tokyo Tuesday. He said Toyota would make a realistic decision on its product lineup as it watches market trends evolve. “With hybrid technology at the center, Toyota will offer fuel-cell vehicles, plug-in hybrids, gasoline cars, and -- although we’re a little bit late -- electric vehicles,” Toyoda said. “We’re not thinking about deciding that now it must be EVs, and we’ll only do EVs.” Japan rivals such as Honda Motor Co. and Nissan Motor Co. and overseas competitors such as Volkswagen AG, Daimler AG and Ford Motor Co. all have recently announced plans to increase their electric offerings. Honda ..
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  • TOKYO -- Toyota Motor Corp. is introducing a high-performance series consisting of souped-up staples as it accelerates efforts to jazz up its image. The “GR” series made its debut in Japan with seven variants including the Prius plug-in hybrid and Vitz subcompact at an event in Tokyo on Tuesday. Toyota will expand the lineup later this year and plans to increase the number of countries where the vehicles are offered. President Akio Toyoda has been working to reinvigorate the Toyota and Lexus brands after lamenting that consumers perceived the cars to be well-made but boring to drive. The initiatives have gathered pace with the debut of the LC500 coupe from the luxury arm last year and a complete redesign of the Camry, America’s best-selling car, which Toyoda labeled “sexy” at its unveiling in January. At the Tokyo Motor Show next month, Asia’s biggest automaker is tipped to show a concept for an all-new Supra, its halo sports car that ended production in 2002. Toyota established GA..

    Toyota offers souped-up Prius as part of high-performance ‘GR’ line

    TOKYO -- Toyota Motor Corp. is introducing a high-performance series consisting of souped-up staples as it accelerates efforts to jazz up its image. The “GR” series made its debut in Japan with seven variants including the Prius plug-in hybrid and Vitz subcompact at an event in Tokyo on Tuesday. Toyota will expand the lineup later this year and plans to increase the number of countries where the vehicles are offered. President Akio Toyoda has been working to reinvigorate the Toyota and Lexus brands after lamenting that consumers perceived the cars to be well-made but boring to drive. The initiatives have gathered pace with the debut of the LC500 coupe from the luxury arm last year and a complete redesign of the Camry, America’s best-selling car, which Toyoda labeled “sexy” at its unveiling in January. At the Tokyo Motor Show next month, Asia’s biggest automaker is tipped to show a concept for an all-new Supra, its halo sports car that ended production in 2002. Toyota established GA..
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  • As Hurricane Irma thrashes through Florida just a couple weeks after Hurricane Harvey pounded Houston, Texas, a brave Toyota Prius driver gives us some much-needed flood humor. This hero drove his Prius through Houston Interstate I-45 in a flood while other, weaker cars and trucks were left parked and helpless.This footage is from a Houston flood back in May of 2015, but it was just shared by YouTube channel ViralHog. The video shows us a very normal looking gray Toyota Prius filmed from an overpass above a nasty flood. The Prius drives through flood water going almost all the way to the top of the wheel wells. The water is so high, the Prius makes a wake like a boat cruising on a lake splashing a few bystanders not brave enough to drive through the flood.The gentleman filming and the surrounding audience are shocked by the bravery and/or insanity of this Prius calling the driver a “stupid motherf*cker” and an “idiot.” After seeing how far the Prius was able to get, the driver was pr..

    Watch a Toyota Prius Drive Through a Houston Flood Like It’s Nothing

    As Hurricane Irma thrashes through Florida just a couple weeks after Hurricane Harvey pounded Houston, Texas, a brave Toyota Prius driver gives us some much-needed flood humor. This hero drove his Prius through Houston Interstate I-45 in a flood while other, weaker cars and trucks were left parked and helpless.This footage is from a Houston flood back in May of 2015, but it was just shared by YouTube channel ViralHog. The video shows us a very normal looking gray Toyota Prius filmed from an overpass above a nasty flood. The Prius drives through flood water going almost all the way to the top of the wheel wells. The water is so high, the Prius makes a wake like a boat cruising on a lake splashing a few bystanders not brave enough to drive through the flood.The gentleman filming and the surrounding audience are shocked by the bravery and/or insanity of this Prius calling the driver a “stupid motherf*cker” and an “idiot.” After seeing how far the Prius was able to get, the driver was pr..
    Read More