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  • Toyota is a very conservative automaker. We've said that the brand is the purveyor of the beigemobile, but that's not a bad thing if you consider your car to be an appliance. It's important that we not forget Toyota's deep roots in motorsports, as it continues to bring its name to the track time and time again. As a homage to its ongoing commitment to enthusiasts, Toyota announced a new performance sub-brand: GR.This announcement doesn't come as a surprise, as some have predicted the move based on Toyota's actions over the last few months. The acronym might sound familiar to those who enjoy motorsports, as the brand scavenged the name from another existing division within Toyota, Gazoo Racing.The approach to GR starts broadly, to customize the brand's entire lineup and eventually tighten up to tailor very specific models from the factory with OEM performance parts. The company itself describes the divisional approach like a pyramid and will be prici..

    Toyota Launches New Performance Sub-Brand, GR

    Toyota is a very conservative automaker. We've said that the brand is the purveyor of the beigemobile, but that's not a bad thing if you consider your car to be an appliance. It's important that we not forget Toyota's deep roots in motorsports, as it continues to bring its name to the track time and time again. As a homage to its ongoing commitment to enthusiasts, Toyota announced a new performance sub-brand: GR.This announcement doesn't come as a surprise, as some have predicted the move based on Toyota's actions over the last few months. The acronym might sound familiar to those who enjoy motorsports, as the brand scavenged the name from another existing division within Toyota, Gazoo Racing.The approach to GR starts broadly, to customize the brand's entire lineup and eventually tighten up to tailor very specific models from the factory with OEM performance parts. The company itself describes the divisional approach like a pyramid and will be prici..
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  • Toyota is introducing a high-performance "GR" series consisting of seven variants including the Prius plug-in hybrid and Vitz subcompact.

    Toyota revs up with GR performance line

    Toyota is introducing a high-performance "GR" series consisting of seven variants including the Prius plug-in hybrid and Vitz subcompact.
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  • TOKYO -- Toyota Motor Corp. President Akio Toyoda says hybrid technology will remain central to the company’s strategy even as a rising wave of governments and automakers get behind plug-in electric vehicles. Asia’s biggest car manufacturer will continue to offer a wide range of powertrain options, and customers will ultimately decide which technology is successful, Toyoda told reporters in Tokyo Tuesday. He said Toyota would make a realistic decision on its product lineup as it watches market trends evolve. “With hybrid technology at the center, Toyota will offer fuel-cell vehicles, plug-in hybrids, gasoline cars, and -- although we’re a little bit late -- electric vehicles,” Toyoda said. “We’re not thinking about deciding that now it must be EVs, and we’ll only do EVs.” Japan rivals such as Honda Motor Co. and Nissan Motor Co. and overseas competitors such as Volkswagen AG, Daimler AG and Ford Motor Co. all have recently announced plans to increase their electric offerings. Honda ..

    Toyota chief says hybrid still central as EV momentum grows

    TOKYO -- Toyota Motor Corp. President Akio Toyoda says hybrid technology will remain central to the company’s strategy even as a rising wave of governments and automakers get behind plug-in electric vehicles. Asia’s biggest car manufacturer will continue to offer a wide range of powertrain options, and customers will ultimately decide which technology is successful, Toyoda told reporters in Tokyo Tuesday. He said Toyota would make a realistic decision on its product lineup as it watches market trends evolve. “With hybrid technology at the center, Toyota will offer fuel-cell vehicles, plug-in hybrids, gasoline cars, and -- although we’re a little bit late -- electric vehicles,” Toyoda said. “We’re not thinking about deciding that now it must be EVs, and we’ll only do EVs.” Japan rivals such as Honda Motor Co. and Nissan Motor Co. and overseas competitors such as Volkswagen AG, Daimler AG and Ford Motor Co. all have recently announced plans to increase their electric offerings. Honda ..
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  • TOKYO -- Toyota Motor Corp. is introducing a high-performance series consisting of souped-up staples as it accelerates efforts to jazz up its image. The “GR” series made its debut in Japan with seven variants including the Prius plug-in hybrid and Vitz subcompact at an event in Tokyo on Tuesday. Toyota will expand the lineup later this year and plans to increase the number of countries where the vehicles are offered. President Akio Toyoda has been working to reinvigorate the Toyota and Lexus brands after lamenting that consumers perceived the cars to be well-made but boring to drive. The initiatives have gathered pace with the debut of the LC500 coupe from the luxury arm last year and a complete redesign of the Camry, America’s best-selling car, which Toyoda labeled “sexy” at its unveiling in January. At the Tokyo Motor Show next month, Asia’s biggest automaker is tipped to show a concept for an all-new Supra, its halo sports car that ended production in 2002. Toyota established GA..

    Toyota offers souped-up Prius as part of high-performance ‘GR’ line

    TOKYO -- Toyota Motor Corp. is introducing a high-performance series consisting of souped-up staples as it accelerates efforts to jazz up its image. The “GR” series made its debut in Japan with seven variants including the Prius plug-in hybrid and Vitz subcompact at an event in Tokyo on Tuesday. Toyota will expand the lineup later this year and plans to increase the number of countries where the vehicles are offered. President Akio Toyoda has been working to reinvigorate the Toyota and Lexus brands after lamenting that consumers perceived the cars to be well-made but boring to drive. The initiatives have gathered pace with the debut of the LC500 coupe from the luxury arm last year and a complete redesign of the Camry, America’s best-selling car, which Toyoda labeled “sexy” at its unveiling in January. At the Tokyo Motor Show next month, Asia’s biggest automaker is tipped to show a concept for an all-new Supra, its halo sports car that ended production in 2002. Toyota established GA..
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  • As Hurricane Irma thrashes through Florida just a couple weeks after Hurricane Harvey pounded Houston, Texas, a brave Toyota Prius driver gives us some much-needed flood humor. This hero drove his Prius through Houston Interstate I-45 in a flood while other, weaker cars and trucks were left parked and helpless.This footage is from a Houston flood back in May of 2015, but it was just shared by YouTube channel ViralHog. The video shows us a very normal looking gray Toyota Prius filmed from an overpass above a nasty flood. The Prius drives through flood water going almost all the way to the top of the wheel wells. The water is so high, the Prius makes a wake like a boat cruising on a lake splashing a few bystanders not brave enough to drive through the flood.The gentleman filming and the surrounding audience are shocked by the bravery and/or insanity of this Prius calling the driver a “stupid motherf*cker” and an “idiot.” After seeing how far the Prius was able to get, the driver was pr..

    Watch a Toyota Prius Drive Through a Houston Flood Like It’s Nothing

    As Hurricane Irma thrashes through Florida just a couple weeks after Hurricane Harvey pounded Houston, Texas, a brave Toyota Prius driver gives us some much-needed flood humor. This hero drove his Prius through Houston Interstate I-45 in a flood while other, weaker cars and trucks were left parked and helpless.This footage is from a Houston flood back in May of 2015, but it was just shared by YouTube channel ViralHog. The video shows us a very normal looking gray Toyota Prius filmed from an overpass above a nasty flood. The Prius drives through flood water going almost all the way to the top of the wheel wells. The water is so high, the Prius makes a wake like a boat cruising on a lake splashing a few bystanders not brave enough to drive through the flood.The gentleman filming and the surrounding audience are shocked by the bravery and/or insanity of this Prius calling the driver a “stupid motherf*cker” and an “idiot.” After seeing how far the Prius was able to get, the driver was pr..
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  • Related Stories U.S. sales slip; SAAR falls to 16.13 million on Harvey impact DALLAS -- Toyota Motor North America, behind stronger truck demand, posted a U.S. sales gain in August for the third-straight month despite some drag by its Lexus luxury division.U.S. sales at the automaker rose by 6.8 percent to 227,625 units compared to the year-earlier month. There was one more selling day in August compared to last year, but sales weakened in recent days as Hurricane Harvey hit South Texas.The recent gains put the automaker's sales down just 1.3 percent year-to-date compared with the same period in 2016, according to Toyota data.At the Toyota division, sales rose 8 percent in August on the strength of booming light trucks and the combination of promotions on the outgoing 2017 Camry midsize sedan and improving availability of the redesigned 2018 Camry. Sales included a small number of units from the defunct ..

    TOYOTA: 3rd-straight gain despite Lexus drag

    Related Stories U.S. sales slip; SAAR falls to 16.13 million on Harvey impact DALLAS -- Toyota Motor North America, behind stronger truck demand, posted a U.S. sales gain in August for the third-straight month despite some drag by its Lexus luxury division.U.S. sales at the automaker rose by 6.8 percent to 227,625 units compared to the year-earlier month. There was one more selling day in August compared to last year, but sales weakened in recent days as Hurricane Harvey hit South Texas.The recent gains put the automaker's sales down just 1.3 percent year-to-date compared with the same period in 2016, according to Toyota data.At the Toyota division, sales rose 8 percent in August on the strength of booming light trucks and the combination of promotions on the outgoing 2017 Camry midsize sedan and improving availability of the redesigned 2018 Camry. Sales included a small number of units from the defunct ..
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  • Southeast Toyota Distributors has inked a deal with Dealer Tire to have the Cleveland company deliver replacement tires to 176 Toyota dealerships in five states beginning Dec. 1.Dealer Tire, which sells replacement tires to more than 10,000 franchised U.S. new-car dealerships, replaces Tire Kingdom as Southeast Toyota's tire vendor.Terms of the deal were undisclosed, but the agreement likely involves the sale of hundreds of thousands of tires per year. Dealer Tire has a network of warehouses that can deliver tires to dealerships as often as twice per day, and it helps dealerships by providing retail materials and an online shopping guide for service customers. Dan Davis, a Dealer Tire spokesman, said the agreement also includes training and tools intended to help Southeast Toyota dealerships boost customer satisfaction and retention.Southeast Toyota distributes Toyota vehicles to dealerships in Florida, Georgia, Alabama, South Carolina and North Carolina. In 2016, the company..

    Dealer Tire wins business from Southeast Toyota’s 176 stores

    Southeast Toyota Distributors has inked a deal with Dealer Tire to have the Cleveland company deliver replacement tires to 176 Toyota dealerships in five states beginning Dec. 1.Dealer Tire, which sells replacement tires to more than 10,000 franchised U.S. new-car dealerships, replaces Tire Kingdom as Southeast Toyota's tire vendor.Terms of the deal were undisclosed, but the agreement likely involves the sale of hundreds of thousands of tires per year. Dealer Tire has a network of warehouses that can deliver tires to dealerships as often as twice per day, and it helps dealerships by providing retail materials and an online shopping guide for service customers. Dan Davis, a Dealer Tire spokesman, said the agreement also includes training and tools intended to help Southeast Toyota dealerships boost customer satisfaction and retention.Southeast Toyota distributes Toyota vehicles to dealerships in Florida, Georgia, Alabama, South Carolina and North Carolina. In 2016, the company..
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  • Grab is becoming a legitimate threat to Uber in the Southeast Asian ride-sharing business. The company operates in 87 cities across seven countries, and just scored an investment deal from Toyota that will see the two companies work together on research.Toyota will invest an undisclosed amount as part of Grab's Series G funding round, according to TechCrunch. Grab hopes to raise $2.5 billion, and has already netted $2 billion from SoftBank and Didi Chuxing, Uber's onetime Chinese rival. But the deal with Toyota includes more than just a promise of cash.Grab will also share data with the Japanese automaker on the driving patterns of 100 Toyota cars in its fleet. The data will be analyzed by Toyota and used to improve the automaker's connected services, as well as Grab's own app platform, Grab said in a statement. Toyota is getting more aggressive about tech investments, recently starting a fund to focus on artificial intelligence, autonomous driving, and other key ..

    Uber’s Asian Rival, Grab, Scores Toyota Investment, Data-Sharing Deal

    Grab is becoming a legitimate threat to Uber in the Southeast Asian ride-sharing business. The company operates in 87 cities across seven countries, and just scored an investment deal from Toyota that will see the two companies work together on research.Toyota will invest an undisclosed amount as part of Grab's Series G funding round, according to TechCrunch. Grab hopes to raise $2.5 billion, and has already netted $2 billion from SoftBank and Didi Chuxing, Uber's onetime Chinese rival. But the deal with Toyota includes more than just a promise of cash.Grab will also share data with the Japanese automaker on the driving patterns of 100 Toyota cars in its fleet. The data will be analyzed by Toyota and used to improve the automaker's connected services, as well as Grab's own app platform, Grab said in a statement. Toyota is getting more aggressive about tech investments, recently starting a fund to focus on artificial intelligence, autonomous driving, and other key ..
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  • Longo Toyota, the largest dealership in the world, has signed on to use online retail startup Roadster's digital storefront. The El Monte, Calif., store now uses Roadster's Express Storefront. The platform, launched last summer, allows consumers to complete transactions online and have vehicles delivered to them. In just over a year, nearly 80 dealerships across 21 states have turned to Roadster's digital storefronts. But the addition of Longo Toyota represents a huge catch for the online retail startup. Longo Toyota sits on more than 50 acres. The store expects to sell around 22,000 new and used vehicles in 2017. It is owned by the privately held Penske Motor Group, which is separate from the publicly traded Penske Automotive Group Inc. While Roadster's storefront offers consumers the option to buy vehicles without coming to a store, its value isn't predicated on replacing salespeople. Longo Toyota President Brendan Harrington says the majority of consume..

    Roadster lands Longo Toyota as client for online storefront

    Longo Toyota, the largest dealership in the world, has signed on to use online retail startup Roadster's digital storefront. The El Monte, Calif., store now uses Roadster's Express Storefront. The platform, launched last summer, allows consumers to complete transactions online and have vehicles delivered to them. In just over a year, nearly 80 dealerships across 21 states have turned to Roadster's digital storefronts. But the addition of Longo Toyota represents a huge catch for the online retail startup. Longo Toyota sits on more than 50 acres. The store expects to sell around 22,000 new and used vehicles in 2017. It is owned by the privately held Penske Motor Group, which is separate from the publicly traded Penske Automotive Group Inc. While Roadster's storefront offers consumers the option to buy vehicles without coming to a store, its value isn't predicated on replacing salespeople. Longo Toyota President Brendan Harrington says the majority of consume..
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  • How can terrified parents of newly qualified teen drivers persuade them to drive safely? Toyota has come up with what could be an ingenious method -- embarrassing them. The brand's new Safe and Sound App, created by Saatchi & Saatchi London, not only blocks social media posts and incoming calls once they're traveling over 9 mph, it automatically switches to playing their parents' Spotify playlist once they break the speed limit or try to use their phone. And, naturally, parents are free to put as much embarrassing music on there as they choose. The parents activate the app when the teen wants to borrow their car, and it syncs both parent and child Spotify accounts. The app uses Google Maps API technology to detect if they're speeding, and when the young driver touches their phone or breaks the speed limit, the music they are playing through Spotify will suddenly cut out and their parents' playlist will kick in instead. Only once the driver stops interacting w..

    Toyota’s safe-driving app plays parents’ uncool music when teenagers speed

    How can terrified parents of newly qualified teen drivers persuade them to drive safely? Toyota has come up with what could be an ingenious method -- embarrassing them. The brand's new Safe and Sound App, created by Saatchi & Saatchi London, not only blocks social media posts and incoming calls once they're traveling over 9 mph, it automatically switches to playing their parents' Spotify playlist once they break the speed limit or try to use their phone. And, naturally, parents are free to put as much embarrassing music on there as they choose. The parents activate the app when the teen wants to borrow their car, and it syncs both parent and child Spotify accounts. The app uses Google Maps API technology to detect if they're speeding, and when the young driver touches their phone or breaks the speed limit, the music they are playing through Spotify will suddenly cut out and their parents' playlist will kick in instead. Only once the driver stops interacting w..
    Read More